SITUATION
Bud Phone Mobile Apps Allows Canadians to Call Home For Free
Working with Budweiser, creative agency Grip Limited, and the telco technology providers Fibernetics, Mad Hatter Technology designed the user interface and mobile application for the famously free Bud Phone.
Services
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile strategy
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Wireframe development
- Mobile app development
- Mobile product launch
SOLUTION
Budweiser wanted to create an innovative, technology-based campaign aimed at young Canadians. Market research indicates these younger consumers value mobility, affordability and they have a strong desire for free, internet-based communications access.
The app allows for voice over IP calls on the go, on the mobile, anytime - for free. Call home Canada!
Canadians can call home for free, while sipping espresso at a café in Paris, backpacking through Europe or skiing on the west coast of British Columbia
SUCCESS
The Bud Phone app delivers a seamless voice over IP experience that aligns with Budweiser’s goal to offer free, mobile-friendly communication for Canadians.
COLLABORATIONS
Case StudyMinds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.
Case StudyCanada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyCASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
Case StudyYork University
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.