SITUATION
A Canadian Captain & English Football Legend
English professional footballer David Edgar is a Canadian legend. His first pitch experience was lacing up for Newcastle within the toughest premier league to defend the likes of Cristiano Renaldo and Wayne Rooney. With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
SERVICES
- Marketing strategy
- Digital engagement
- Campaign creation
- Creative direction
- Player Interview
- Video production
- Event planning
- Fan engagement
- Social media strategy
- Event advertising
- Public relations
- Print media player cards
SOLUTION
With a knee injury sidelining the star momentarily, a hero's homecoming welcome created memorable moments for David and the community of kids still playing on the pitches in the place he still calls home.
SUCCESS
In an iconic career, David's football journey began with Newcastle in the English Premier League and ended at home in Canada with the Vancouver Whitecaps. The Canadian men's national team captain, he capped his career with 67 national cap appearances for the Canadian national team.
COLLABORATIONS
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyCircuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
Case StudyUniversity of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
Case StudyMandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.