SITUATION
A Movement to Modernize Retirement Services
Located in Uptown Waterloo, Ontario, Luther Village on the Park is a vibrant and welcoming retirement community where residents acquire lifestyle options and opportunities and experience exceptional service in a caring and nurturing environment.
MODERNIZING RETIREMENT SERVICES
SERVICES
- Marketing strategy
- Stakeholder engagement
- Design thinking sessions
- Website design
- Interactive maps
- News management
- Mobile designs
- User guide
SOLUTION
With a unique design thinking process, a needs analysis is conducted across the entire retirement community. We worked together with staff from Luther Village’s marketing committee and support services to create a digital media presence designed to deliver improved services to the public.
SUCCESS
The new digital presence will lead to a significant increase in online support, reduced staff workload, and overall optimization by streamlining access to information and lifestyle services for members of this community and the public.
COLLABORATIONS
Case StudyDufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
Case Study120 over 80
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
Case StudyOFPA
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
Case StudyErnst & Young
A responsive website delivered a mobile friendly employee engagement platform across Blackberry, Android, and Apple devices.