MARKETING + TECHNOLOGY
A Marketing & Technology Playbook Powering A Brand Transformation
Coalition Basketball Network has quickly become Canada’s fastest-growing collection of youth basketball leagues, supported by a comprehensive rebrand and a high-impact digital media marketing & technology strategy.
SERVICES
- Marketing Strategy
- Social Media Management
- Communications Planning
- Branding & Identity
- League Portfolios
- CMS Management
- Content Creation
- Mass Mailing
- Social Media Integrations
- Social Media Campaign
- Player Pass Registration
- Mobile Stats Application
- AI App Data Systems Integrations
- Fan Engagement
- Player Engagement
- Website & Application Hosting
TECHNOLOGY STRATEGY
An AI powered game stats app was among the top priorities for digital product development following the full network rebranding. With the creation of the individual league portfolio brand identities, the Coalition Stats app was launched for the premier leagues.
The Player Pass registration product development followed to provide eligibility identification and tracking for competitions. A customer data platform and digital platform architecture is evolving to support future products, merchandising, supporting services, communication and digital engagement.
Prioritizing scaling the league and increasing participation, a media production and content strategy fuelled key growth across social media channels. A focused outreach communications plan was developed to expand awareness, drive engagement, and transform how the league attracts participants and interacts within the community.
SUCCESS
Through a collaborative and strategic process, a comprehensive needs analysis was conducted with stakeholders across Coalition Network. League leadership, organizers, and partners worked together to shape a unified brand and marketing approach designed to strengthen engagement and drive growth across all levels of the organization.
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