SITUATION
Make Sense of Your World
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.
SERVICES
- Design thinking sessions
- Marketing strategy
- Creation of company name
- Branding and identity visuals
- Positioning statement
- Logo design
- Visual identity guidelines
- Product photography
- Corporate website
- Microsite campaigns
- Responsive website design
- Content management system (CMS)
- Drupal CMS development
- Search engine optimization (SEO)
- Social media strategy & support
- Tradeshow booth
- Case studies
- Event marketing
- Website hosting
- Google G Suite services
SOLUTION
With disruptive IoT technology, blueRover needed a marketing and digital media strategy to help them penetrate the US market and grow the company across North America.
SUCCESS
With a corporate website, industry specifi c microsites, digital campaigns, search placement strategies and a marketing platform designed to generate prospects and nurture leads, blueRover is successfully positioned for growth in North America and beyond with international global partners.
COLLABORATIONS
Case StudyCosm Medical
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
Case StudyUniversity of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
Case StudyCircuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.