SITUATION
New Technology Changing Old Health Care Conventions
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
SERVICES
- Brand strategy
- Design thinking sessions
- Primary market research
- Branding & style guidelines
- Logo & identity visuals
- Brand style guidelines
- User interface design
- Technology strategy
- Digital product design
- Platform prototyping
- Facilitated focus groups
- User experience testing
- Minimum viable product
- Technology roadmapping
SOLUTION
A clinician portal and complimentary patient portal application will work in sync together to modernize treatments. The patient portal will guide women suffering from pelvic floor disorders through a patient journey providing a path to better care. Critical patient information gathered from the patients will inform clinicians, collecting data and providing data visualizations of the key information needed to simplify the diagnosis and treatment of a complex condition.
SUCCESS
A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.
COLLABORATIONS
Case StudyMandy Bujold
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Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyCanada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyMini
With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.