SITUATION
Table Tennis Anyone?
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold. The film follows 8 players with 703 years between them competing in the World Over 80s Table Tennis Championships in Inner Mongolia
SERVICES
- Digital Brand Strategy
- Fan Engagement
- Community engagement
- Social Media Strategy
- Communications Planning
- Social Media Strategy
- Branding & Identity visuals
- Communications Planning
SOLUTION
The marketing strategy was to gamify a mobile app and attract younger audiences and demographics to watch the doc.
The technology strategy was the design of the first two player native iOS mobile application to play a virtual game in Ping Pong using two mobile devices as game paddles.
Complex algorithms, quaternion math, and the accelerometer within the mobile device were used to process the motions, gestures, and application responses needed to play a game of virtual ping pong.
SUCCESS
The Ping Pong app immediately caught the attention of Apple for its use of gesture technology and motion, and as the first app of its kind to use two iPhones as game controllers in ping pong paddles. The app was selected by Apple as a feature in the App Store and tens of thousands downloads followed within days of its release.
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