SITUATION
A County of Art & Agriculture
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
The County required a website that would implement best practices in content strategy, be user friendly along with presenting a clean and intuitive design which would allow residents to access services online and increasing digital media presence to enhance awareness.
SERVICES
- Stakeholder engagement
- Design thinking sessions
- Branding & identity visuals
- Logo design & positioning statement
- Digital media strategy
- Responsive website design
- Ecommerce & payment processing
- Forms & form management
- Website & content management system
- Content strategy & planning
- Training & support
- Hosting services
SOLUTION
The County needed to highlight the unique landscape of the county, its proximity to larger cities centres while still offering an opportunity for quieter country living, with a high quality life close to the outdoors.
SUCCESS
The digital media designed, created a unique combination of agricultural roots, a history of arts and outdoor living. A vibrant website focussed on ease of service delivery, economic development and tourism.
COLLABORATIONS
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The Cooperators
A legacy system is in need of a significant overhaul and upgrade. There is need to create a responsive system for credit union staff, a mobile friendly app experience for sales reps, and an improved online experience.
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University of Waterloo School of Pharmacy
Video Production, Social Media, Web Implementation, Marketing Campaign