SITUATION
The 50th Anniversary of the Cuban Missile Crisis
Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.
SERVICES
- Marketing strategy
- Technology strategy
- Transmedia communications
- Requirements analysis
- User interface design
- Website development
- Content management system
- Drupal development
- CMS implementation
- Social media support
- Social media launch planning
SOLUTION
A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.
SUCCESS
With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.
COLLABORATIONS
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyDufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
Case StudyMandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.
Case StudyCASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.