SITUATION
A Jewel in the City
A new traditional and classical luxury condominium is to be built at 28 Dorset St, Waterloo, Ontario. The condominium was looking to have an identity established, with supporting visual design materials, an interactive website, and a strong social media presence. The condominium development was looking to staple itself within the Uptown Waterloo community and its surrounding market.
SERVICES
- Brand strategy
- Marketing strategy
- Stakeholder engagement
- Design thinking
- Logo & visual identity
- Communications planning
- Marketing materials
- Social media marketing
- Outdoor media & advertising
- Website design
- Content Management System
- Content creation & copywriting
- Customer relationship marketing
- Advertising & lead generation
SOLUTION
With classic elegant architecture and luxurious custom designed suites, the boutique upscale condominiums will be nestled in the jewel of the city in uptown Waterloo.
Creating a brand by creative directing the architectural design of a building has been a pinnacle moment and achievement in our work.
SUCCESS
Inspired by the past, and focused on the future, The Isabella Residences brings its timeless Beaux Arts architecture to the thriving community of Uptown Waterloo. The Residences feature an exclusive collection of luxurious suites that is showcased by strong marketing material to bring the physical space to its new found digital presence. The content management solution brings potential buyers along the journey of visual interest, through to the completed final sale.
COLLABORATIONS
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
Case StudyScotiabank
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.
Case StudyCanada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyBalsillie School of International Affairs
A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.