SITUATION
Bringing the Region Together to Create A Smart City
The Region of Waterloo required a campaign and social media strategy to create a digital engagement movement for the Smart Cities Challenge presented by the Federal Government.
A Little Hint to You
SERVICES
- Stakeholder Engagement
- Market research
- Content creation & curation
- Social media messaging
- Event management support
- Event activation & promotion
- Social media management
- Social media monitoring
- Social media data analytics
- Campaign reporting
- Campaign execution
SOLUTION
A targeted content creation strategy for key messages was paired with curated storytelling to spark a grassroots movement. Through a strategic blend of social media engagement and on-the-ground event activations, the campaign energized the community, built momentum, and drove widespread awareness around the challenge goal.
SUCCESS
A dynamic social media showcase spotlighting regional tech talent and community-driven innovation led to a coveted finalist position in the $50 million Smart Cities Challenge.
COLLABORATIONS
Case StudyCASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
Case StudyCanada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyPEO
With over 83,000 members and 36 chapters, Professional Engineers Ontario is a statutory licensing organization founded in 1822 to regulate the practice of professional engineering in the province of Ontario.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.