SITUATION
Bringing the Region Together to Create A Smart City
The Region of Waterloo required a campaign and social media strategy to create a digital engagement movement for the Smart Cities Challenge presented by the Federal Government.
A Little Hint to You
SERVICES
- Stakeholder Engagement
- Market research
- Content creation & curation
- Social media messaging
- Event management support
- Event activation & promotion
- Social media management
- Social media monitoring
- Social media data analytics
- Campaign reporting
- Campaign execution
SOLUTION
A targeted content creation strategy for key messages was paired with curated storytelling to spark a grassroots movement. Through a strategic blend of social media engagement and on-the-ground event activations, the campaign energized the community, built momentum, and drove widespread awareness around the challenge goal.
SUCCESS
A dynamic social media showcase spotlighting regional tech talent and community-driven innovation led to a coveted finalist position in the $50 million Smart Cities Challenge.
COLLABORATIONS
Case StudyMinds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
Case StudyErnst & Young
A responsive website delivered a mobile friendly employee engagement platform across Blackberry, Android, and Apple devices.
Case StudyLennox & Addington
A comprehensive website redesign for Lennox & Addington County that streamlined access to municipal services and improved the digital experience for both residents and staff.